Vision, Mission, Values

VISION

Be the first company in mind when it comes to premium tropical fruits and fruit products

MISSION

Shine Forth Co Ltd strives to impress customers through service and innovation, developing and setting standards for a continuous and profitable growth:

  • Building long-term relationships and improving the quality of life for the benefit of all
  • Using modern technology to reduce cost and increase competitive advantage
  • Creating healthy, quality agricultural products through research and development
  • Serving customers with honesty
  • Encouraging continuous employee development

VALUES

  • Be transparent as it leads to credibility and profitability
  • Innovation begins from curiosity and continuous learning
  • Work together to bring smiles to society